At Ramp we’re big fans of Hotjar. We use it to tell us where we’re “losing” people on our website, and where they’re clicking, so that we can make things clearer, simpler and more efficient.
Nick Heim, their Director Of Marketing described it to me as “the closest thing to telepathy for your website”, which I thought was a pretty cool description!
I’d caught up with Hotjar because we were intrigued by the way they used free t-shirts to incentivise referrals, and drive thousands of new sign-ups. We thought it was really smart…
“We launched a super-simple referral program a few years ago, and it’s remained unchanged since then”, said Nick. “It’s a gamified system that simply rewards people with swag for sending new users our way. If you refer 5 users to Hotjar, we’ll send you a free t-shirt. If you’re in the top 5 referrers of that month, we’ll send you a hoodie!”.
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