Tag: customer loyalty

ClickFunnels use free t-shirts to get more users!

If you’re wondering how companies can use t-shirts to grow their users and build a community, then you need to check out ClickFunnels. It’s a service to help you build any kind of marketing funnel for your website. They’ve clearly thought about it a huge amount, and baked t-shirts into this part of their customer acquisition process from the very start. They’re very smart in using t-shirts to get more users.

t-shirts are a huge part of how they have built a great community around their 48,000 users.

I caught up with Dave Woodward, ClickFunnels’ Chief Business Development Officer, to find a little bit more about their super-smart incentive, and how it works for them.

I'm a funnel hacker!?????

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How to get more customers with promotional merchandise, and how to do it better.

My Google Campus Wallet

Last summer, we were invited to take part in a week-long programme at Google Campus where, along with several other startups, we were given access to some of Google’s finest minds and insights.

It was a brilliant week that helped us refine a lot of the thinking we’d been doing over the previous months. And I’m only being slightly facetious when I say that one of the highlights was the free Google swag. Being the mighty world-beating behemoth that they are, they don’t do things by halves. And what we were given helped me crystalise my thinking around the benefits of promotional merchandise.

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How to increase event attendee numbers & satisfaction for just £3 a head!

Today we’re finding out how you increase event attendee satisfaction & attendance for just a few dollars / pounds / Euros a head. 

Whenever I wear my TEDxCardiff t-shirt people ask me when the next event is.

EVERY. SINGLE. TIME.

But I’m getting ahead of myself. Here’s a few questions to ask yourself.

How much did you spend per head on food and drinks for your last conference? $10? £20? €50

How much did you spend per head on marketing to get people to your seminar? €5? £10? $20??

And how much do people speak about the catering afterwards? How much do people comment on your marketing strategies in the weeks after your event?

Exactly.

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Custom t-shirts incentivise customer loyalty & sign-ups

Here at Ramp we’re starting to see more and more startups realize that free custom t-shirts incentivise customer loyalty. Somehow they get people using their product. Everyone loves t-shirts, and everyone loves free stuff. So this seems like a no-brainer, right? We wanted to get to the bottom of what was driving this, and if it was effective.

custom t-shirts incentivise customer loyalty

We spoke with Wil Benton, co-founder of one of our favourite new startups, Chew*, as well as Hugh Hopkins, Product Manager at realtime analytics company GoSquared.

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