Custom t-shirts incentivise customer loyalty & sign-ups

Here at Ramp we’re starting to see more and more startups realize that free custom t-shirts incentivise customer loyalty. Somehow they get people using their product. Everyone loves t-shirts, and everyone loves free stuff. So this seems like a no-brainer, right? We wanted to get to the bottom of what was driving this, and if it was effective.

custom t-shirts incentivise customer loyalty

We spoke with Wil Benton, co-founder of one of our favourite new startups, Chew*, as well as Hugh Hopkins, Product Manager at realtime analytics company GoSquared.

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You’re buying the wrong size t-shirts for your team or event (and it’s costing you money!)

So, you’ve been tasked with organising the t-shirts.

Team t-shirts might be needed for a charity fun run, a team-building away-day, or for a conference. Or you might have come up with a great idea for a cheeky slogan that you think people might buy from you in their thousands, or you might be a band on tour.

RampTshirts_can_predict_your_t-shirt_sizes

Now you have to do the hard part. Firstly, you’ll need to contact printers to get a quote. This can be a time consuming process itself, and I’ll address this in a later post — it’s why we’ve built the fastest, smartest t-shirt ordering website in the world. But one of the main questions you’ll definitely be asked, and often the most difficult to answer is

“So, which sizes do you want”?
Continue reading “You’re buying the wrong size t-shirts for your team or event (and it’s costing you money!)”