5 reasons why you should make custom t-shirts for your company
Why spend money and time making custom t-shirts at all? Couldn’t you spend that time on other things? Well, yes, you could, but here’s 5 reasons why you should make custom t-shirts for your company that will show you they’re value for money, and how you could earn back ten times the amount you spend.
1 – Marketing
Why do car makers put their logo on the front and back of their vehicles? It’s free advertising, seen by hundreds of people every day. And most of those people are potential customers. Leaving the logo off would be missing out on all that visibility. If you’re not doing some kind of custom goods for your company, you’re missing out too. Every time someone wearing your t-shirt goes shopping, running or visits a convention, they’re marketing your brand. For free. We’ve crunched some numbers on this and we reckon the average shirt is seen 2555 times.
2 – Team spirit
Nothing ever truly great was done without the help of a team. Even solo athletes are nothing without their coach, sponsors or family. And it’s been proven that the best performing teams are the ones that are the most cohesive. How do you raise cohesion? Well, one way is through uniform.
Studies have shown that uniforms can increase employees’ self-confidence and enhance their credibility, as well as increasing job satisfaction.
Don’t forget, this isn’t just an internal thing either – your customers or fans can be on your team. Make a variation on your staff designs for your customers but keep the same general design or colour scheme and you can create a real feeling of belonging.
3 – Customer loyalty
Brand equity is a tough thing to generate, but if you’ve got it, don’t let it slip away. Use custom t-shirts to keep your brand in the mind of your best customers at all times. You’ve got an opportunity to get your brand in their house, so use it. Twitch made a limited run of hoodies that were previously only given to VIPs. Result? 2000 sales to 2000 satisfied brand ambassadors, bringing in both profit and loyalty.
4 – Rewards
People love to win prizes. Give them a free t-shirt in return for getting them to do something for you and you keep them on the hook. Here’s some great examples:
Creditsafe took their employees on holiday to Spain. All 500 of them. Everyone received a free t-shirt and wore it for a group photo.
Hotjar use t-shirts and hoodies to incentivise users to fill in surveys.
Give away a t-shirt as a reward for signing up to a course or event – like Clickfunnels.
Parkrun gives away a free running t-shirt for runners and volunteers once they reach certain milestones.
Each t-shirt only costs you a few pounds, but you get much more back in return.
5 – Revenue
Last but not least, you can sell your custom t-shirts to make money. That could be physically or online. If you’re putting on an event, why not make an exclusive t-shirt available only to attendees, and advertise this up front. If you’re selling online, there are plenty of online shopping carts that will handle everything for you. Once you start to order t-shirts in large quantities, then you can really start to benefit from economies of scale and generate some serious revenue. Before you commit to print, think about your audience. What would they wear? Colour, type of fit? Ask them in advance what they already wear and get them involved in the process. Don’t forget to do your sums, too so you know how much profit you’ll be making per shirt.
If you want to post your shirts, you can find a guide to how much individual shirts weigh here.
If you want to get a price for your custom t-shirts right now, head to Ramp.fm
Any questions?
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And don’t forget the free checklist below so that you have all the things you need to know before ordering custom t-shirts and more in one quick and easy document.
