My Google Campus Wallet
Last summer, we were invited to take part in a week-long programme at Google Campus where, along with several other startups, we were given access to some of Google’s finest minds and insights.
It was a brilliant week that helped us refine a lot of the thinking we’d been doing over the previous months. And I’m only being slightly facetious when I say that one of the highlights was the free Google swag. Being the mighty world-beating behemoth that they are, they don’t do things by halves. And what we were given helped me crystalise my thinking around the benefits of promotional merchandise.
Continue reading “How to get more customers with promotional merchandise, and how to do it better.”
